Naty will retain Personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by local law to which Naty is subject. We are using the following criteria to establish our retention period: (i) as long as we have an ongoing relationship with you (either as an individual or in your capacity as employed by one of our corporate customers, suppliers or co-operations partners) up to a time period of 36 months and for the purpose of using purchase history information in order to share offers and campaigns with you; (ii) as required by legal obligations to which COMPANY is subject (such as tax and accounting obligations) up to a time period of 36 months; and (iii) as advisable in light of our legal position in order to exercise, establish and defend legal claims (such as applicable statutes of limitations regarding claims for faulty products).